Online reputation is important for all professionals, and Locum Tenens physicians are no different. A poor reputation can cost these physicians the placements they desire.
Worldwide, over 1.5 billion people use search engines. These individuals have access to a wide variety of unfettered information at their fingertips. As consumers, internet users search for reviews that can provide valuable insight into products and services before they make a final decision. While common searches include restaurant reviews or the quality of certain products, it is important to note that doctors are also being evaluated online. If physicians’ online reputations are not up to par, it may cost them the positions they desire.
Why a Positive Online Reputation Essential for Locums Workers
Almost 90% of individuals trust online reviews when making a decision about goods or services. Thus, when a Locum Tenens physician has a poor online reputation, it can negatively impact their entire career. Full-time physicians typically only have to worry about how their online reputation will impact their client base. Locum Tenens physicians, however, also have to be concerned about the opinion of the potential healthcare organizations they may work at.
Since online reviews are so highly regarded by patients, healthcare facilities that hire Locum Tenens physicians are sure to evaluate a candidate’s internet presence before making a final choice. If they find negative reviews, complaints, bad press, or inaccurate information, they are more likely to choose a competing doctor. Thus, physicians with poor online reputations will lose out on desired positions that may come with the experience they need to further their careers. This will have a lasting impact as long as a physician practices medicine.
Fortunately, physicians who are currently experiencing a negative internet standing can ameliorate their reputation. All Locums Tenens physicians can also take proactive steps to ensure that they remain reputable in the eyes of the countless internet users.
How Locum Tenens Physicians Can Maintain a Positive Online Reputation
By using the following techniques, Locum Tenens physicians can maintain a positive online reputation.
- Understand the Importance of Online Reputation
The first step in getting a great online reputation is admitting that it is important. Educate yourself on the impacts and get to know which review websites and forums are popular in your field.
- Treat Patients and Co-Workers With Respect
The foundation of online reviews are your interaction with clients, or even co-workers. Thus, even on your busiest or most stressful of days, it is important to mind your bedside manner. Because Locum Tenens positions are temporary, it may seem less important to create trusting relationships with patients, but this could not be farther from the truth. Just one angry patient can lead to a negative online reputation. Not only can a respectful relationship help your internet standing, but it can also lead to better clinical outcomes.
- Properly Address Any Negativity
Often, a negative review can be avoided by addressing any complaints that may be made in person. If patients feel neglected or disregarded, they will turn to review sites to air their grievances. If negative reviews do arise (despite your best efforts) respond thoughtfully and succinctly. Offer to meet with the reviewer in person to discuss the matter further.
- Don’t Neglect the Positivity, Either
Give thanks to patients who provide you with positive online reviews. If they took the time to write kind words, it is important that you show appreciation, even if it is in the form of a quick (but thoughtful) response.
- Reach Out to Trustworthy Patients and Healthcare Facilities
If you had an excellent doctor-patient relationship, don’t hesitate to ask for an online review. These individuals are likely to provide honest, yet positive feedback. Additionally, as a Locum Tenens worker, you can ask facilities that you successfully worked with to provide a review, as well.
- Get Professional Help
If you are having difficulty managing your online reputation, consult a professional internet reputation management company. This can make the difference when it comes to the ultimate success of your career.
If you are a physician who is looking to experience the exciting field of Locum Tenens, please contact us at Medstaff National Medical Staffing today.